منابع مشابه
The Effective Factors in Promoting of Iranian Sport National Teams
Background. Today, success in international and championship sports comes with various benefits because of a sense of national pride, economic profitability, as well as diplomacy. Objectives. The aim of this study is to identify and analyse factors that are effective in promoting the national teams of Iran. Methods. This study used a mixed method and data was collected through desk studies, i...
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Background. Through years of spectator interaction, historical moments, heroic performances, and the creation of traditions or rituals, these established teams are excellent examples of brand communities. For newly introduced teams, these elements are likely to be in short supply and many of them struggle to build a community around their sport team. Objectives. This study explored brand co...
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Due to increased competition in various industries, brand equity is one of the essential factors which creates competitive advantage for organizations. In sport, creating and promoting a powerful brand are of utmost priority among major clubs around the world. So they could achieve unique privileges. This study aimed at determining the validity and reliability of customer-based brand equity sc...
متن کاملSport and Genomics; prospects and ethical framing
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ژورنال
عنوان ژورنال: CHOREGIA
سال: 2009
ISSN: 1791-4027
DOI: 10.4127/ch.2009.5.1.19-38